Do you feel like you’re on a hamster wheel in your business? Are you willing to do what it takes to take back control of your life? Have more vacations, time with family and friends – have a balanced life?
According to Jennifer Martin from Zest Business Consulting, many of us are obsessed with the to-do list. Yes I know it is never ending. More activities and tasks are being added and the list never seems to be getting smaller. The thing is we feel like we HAVE TO do them all right? No you don’t!
You will soon realize as you continue reading this article that you don’t HAVE TO do all the things you have on that to – do list and it won’t compromise your success. As a matter of fact, it may even bring you success!
The key is actually taking action that will give you traction towards your goals or get your closer to your goals. Remember you’re in business to be your own boss and you get to choose what happens in your life, so decide today to reclaim back time in your business!
One of the things you need to come face to face with is your WHY. Why are you in business? For some, it is to have money and financial independence and for others is not all about the money but more about having control over time so that they can spend time with their loved ones. Not everyone has the same set of goals for their business. Once you determine your WHY, then we can move on to some steps to getting some more time to allow you the opportunity to do the things you want and deserve, therefore creating a balanced life.
Step 1: Write down the names of your 5 ideal clients. It does not matter if they occurred in the previous 3 months or a year or more, just write down the names. These must be people who didn’t make a fuss about paying you what you deserve or asked for, they were happy to work with, interaction was smooth, they were satisfied with your product or service, you may have a long term relationship with them and they even referred other business to you.
Step 2: Take a quick inventory – how did they find out about you? You may start to notice a trend happening here. Look at the ways you were able to close this client. It may have been through referrals, a Google ad or other. Take note of what worked. More than likely, all 5 ideal clients may have come to you in the same way.
Step 3: Write a list of everything that you’re doing for marketing. Some of you may be using your website, blogs, newsletter, networking, speaking events, advertising, brochure, flyer … whew.. did we say overwhelm?
Step 4: Focus for 30 days. After documenting steps 1-3, only follow and implement those marketing activities that brought you those 5 ideal clients. Doing this will lead you to reducing the number of marketing activities that most likely is not providing traction or moving you closer to your goals and why. As you put aside those activities that are sealing your time, say for example, blogging was one of those, ask yourself “When was the last time I can directly attribute a client to my blog post?” And you do this for each activity that you are putting aside. This helps to cement in your mind and justify that you are on the right path.
Step 5: Do a digital detox. Make the effort to turn off all digital devices, phones, laptop; anything related to business and spend time on you. You can do this 30 minutes a day or just take a day off per week. You deserve it. It can be the one thing to save and preserve your sanity and health in this digital conundrum.
Step 6: Reinvent and reconnect. Check in with yourself every 6 months or if the feeling moves you to determine if you still have the passion and love for various activities or services you offer in your business. If you don’t then do not feel obligated to continue. Be honest with yourself and decide whether to stop offering the service or outsource it to someone else.
Listen to the recording with Jennifer martin below and take advantage of her discounted offer – Mission accomplished – an accountability group call for those of you who feel overwhelm in your business. Contact Jennifer via phone at 805 669 7160 or email at firstname.lastname@example.org or sign up for her newsletter on her website at http://www.businessconsultingsanfrancisco.com/ – Remember to say that you heard about it on Between The Lines Empowering network!